Talks

Hora Session Language

Friday 6th

10:00

UX Field Research Basics

David Farkas

With the speed at which technology is changing, field research offers understanding into how products can impact the lives of your customers.
English
11:00

Mastering the coordination of the elements 🌊💦 Frontend, 💨🌪 UX, 🌿⛰ Backend, to build awesome products

Bonnie Milián

🌊💦 Frontend, 💨🌪 UX, 🌿⛰ Backend, they used to tell me stories of ancient times, those times of peace in which Product Planning kept the balance. But everything changed when the 🔥💥 Chaos Nation attacked.
Spanish
12:00

¿Cómo se desarrolla un equipo y pipeline de Machine Learning / Ciencia de Datos?

Rubén Álvarez

Como crear un equipo de Ciencia de Datos enfocado en el desarrollo de un producto y como este se debe de conectar con las demás áreas (UX, UI, Devs, etc.) en el desarrollo de este.
Spanish
13:00

The new face of UX has a voice

Stephanie De Luna

The mass adoption of artificial intelligence in users’ everyday lives is fueling the shift towards voice applications.
Spanish
16:00

The Real Meaning of Research Ops

Victor M González

I will talk about the real meaning of Research Ops, Design vs. Research, Evaluative research vs Explorative research and some reasons why researchers, rather than designers, are more likely to get a "chair at the table".
Spanish
17:00

Cómo desarrollamos teconología en Kueski, lecciones aprendidas y nuestros retos del futuro

Jaime Romero & Christian Silva

Hablaremos del contexto actual de Kueski, de la manera de trabajar entre diseño y tecnología
Spanish
18:00

How to venture into UX and not die trying

Elena Itchel

Recruiters looking for UX profiles are more common in Mexico and there is a growing population of different IT profiles that are interested in this sector; However, the transition can be complicated and confusing.
Spanish
19:00

Gentle Change

Peter Morville

We are in the business of change. The bridge from “what is” to “what if” begins with our models and maps.
English

Saturday 7th

10:00

Investment Portfolio Optimization with Data Science

Jorge Najera

In the following discussion, we will seek to integrate the CAPM model to evaluate and optimize investment portfolios in a Shiny application that facilitates stock market analysis and investment management in the stock market using Rstudio.
Spanish
11:00

Service Design for IT

Adriana Ojeda

The end-to-end process from a service design perspective, the importance of co-creating by the hand of product and development teams.
Spanish
12:00

Business Talk

Francisco Valdovines

The main topic would be to talk about the experience of moving from a position as a product owner to COO
Spanish
13:00

Product Owners & UXs co-partying in Scrum

Edgar Polanco

I will review the challenges, and sometimes overlapping responsibilities between these 2 roles and will provide some best practices to sum up their strengths and end up with an amazing product.
Spanish
16:00

A good copy is part of a good UX

Miguel Escobar - Boris

Words create experiences and therefore, they are also part of a good UX design
Spanish
17:00

How developers create user experiences

Arath Jimenez

The purpose of this talk is know the different ways the team can participate in design decisions to deliver the best user experience.
Spanish
18:00

Lean Content Strategy

Pilar Gomez Ruiz

This talk will provide you with vocabulary and tools to re-incorporate the content strategy into your product design flow.
Spanish
19:00

Tech 4 Good

David Bates

The talk will be about the use of exponential technologies for the social / environmental good; favoring understanding through making use cases, ethics, incidence in public policy, etc.
Spanish