Victor M González
Director and Founder of Sperientia [studio+lab]
Víctor M. González (Ph.D., MSc, Cert. Eng) is a consultant and international expert on human-computer interaction and the design of optimal user experiences for interactive digital products. He is the Founder and Principal at Sperientia [studio+lab] a consultant agency helping companies in Mexico and Latin America to design and create better digital products and services. Based in Mexico City, he serves organizations in sectors such as retail, logistics, health, government, telecom, and finance. He has held positions as a lecturer, professor and researcher at the University of Manchester (UK), Universidad del Azuay (Ecuador) and University of California, at Irvine. He is a professor of the Instituto Tecnológico Autónomo de México (ITAM) and teaches on innovation, design thinking, product design and strategic management of technology.
#SuperPower: Being a pragmatic theorist
I will talk about the real meaning of Research Ops, Design vs. Research, Evaluative research vs Explorative research and some reasons why researchers, rather than designers, are more likely to get a "chair at the table".
This workshop introduces participants into the practice of systematic comparative analysis of qualitative data collected during interviews, focus groups, observations or document study.